Thanks so much for putting in so much time and care to get it just right. Truly a labour of love!
~ Carolyn Hayman, CEO Peace Direct
Peace Direct got in touch to establish a clear but detailed portfolio of the peacebuilders they support across the world, to help tell their stories and awaken public interest in grassroots peacebuilding initiatives - an invaluable alternative to the top-down aid delivered by multinational charities and NGOs that most people are accustomed to.
We got Peace Direct started with the Wordpress CMS platform and taught staff how to update day-to-day content. We then expanded the structure of the site so that they could rapidly update their peacebuilder profiles with news stories
We then took to managing a Google Adwords campaign supported by the Google Grants project - taking 200 keywords over 20 pages, we were able to bring interested users to read more about the peacebuilding initiatives, get them involved, and make donations.
Peace Direct has grown substantially over the years in terms of traffic - as the content has increased, navigation has become simpler. Despite their being hundreds of pages of content on the site, everything feels that it's at the user's fingertips. Another Acumen success story!